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In the ever advancing fashion world, shoes are metaphorically walking, it wander as a result of the continuous innovation and upgrade on its engineering design and aesthetic styles. In the United States alone, there are numerous shoe manufacturers which assures quality produced shoes and foot wears, but no matter how hard these manufacturers and producers try to elevate the status of the shoe industry into a new heights, there still remains some who doesn’t have any goal but do create profit for their company disregarding the fact that they need to provide their consumers with quality products, they are those so called “imitators” who unlawfully copy brand names, and product designs but cannot assure caliber superiority which the original fabricator can.

The hip, trendy, and affordable metallic flip-flops and beaded mules of Yellow Box Shoes, the unique, energetic, and cutting edge Miss Sixty shoes, the dazzling array of casual dress shoes of Nine West, the cool character of Diesel, the latest offerings of Chinese laundry, Aerosoles, and Adidas, these are the distinctive brand names that has made a name, and a wave by introducing fresh, innovative, and contemporary shoes, they are also the same brand names imitated by others. The point now is how would we be able to make sure that what we are buying is all authentic and have passed the necessary quality standardization test?

Always bear in mind to buy in stores which are exclusively selling the particular brand and shoe design that we are looking for. There are retail stores and wholesale online stores, be it a retail footwear or wholesale shoes, these stores are those who was given the necessary permit by the brand name to sell and promote their products.

In the web, online retail and wholesale stores are also evident, these is to compete to those stores selling cheap and imitation products who are long dominating the online market.

In the current situation that the world is facing many will take their own advantages, if we will continue to patronize the products of those imitators, we are killing legitimate businesses, and are we going to benefit from it? No definitely, we are just letting those illegitimate to keep on blinding us.

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