What Makes Panerai A Good Watch Brand?

Panerai is a really exciting brand with some of the most popular watch models in the history of horology. The watch manufacturer was never into making watches in the first place. It is really magical how a small order from the Italian Navy made Panerai into this humungous icon in the modern Haute Horlogerie industry today. What really makes this even more interesting is the fact that Panerai now stands as one of the biggest names in watchmaking. There are many things that can be linked to the success of the brand over the years but in reality, there are only three that need to be focused on.

Legacy

As far as the legacy of Panerai watches is concerned, it is greater than one could imagine. The watch brand is a pretty old one and its existence goes beyond making timepieces. Before Panerai made watches, it used to manufacture diving equipment. Watchmaking only came when the brand was approached by the Royal Italian Navy. Panerai’s answer was the Radiomir prototype that it released in 1936. The watch was worked on even further and the final version came out in 1940. The Panerai Radiomir was a game changer not just for Panerai but also for the entire industry. Although it was not released in the public then, it still made a name for itself.

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Quality

Quality is a key component as far as watches are concerned. The entire Swiss Haute Horlogerie industry is adamant about quality timepieces and that is clearly visible in Panerai’s line of products. Panerai timepieces exhibit a unique aura of finesse and built that only highly sophisticated items have. This only shows the extent of quality control that is adhered to by Panerai.

Functionality

For a tool watch, functionality is paramount. As already known, a tool watch’s sole purpose is to serve a goal. For Panerai watches, this was essentially assisting divers underwater. Today, the tool watch element has been separated in the form of the Panerai Submersible. The Panerai Luminor and Radiomir timepieces are more like items of luxury than actual tool watches. Nonetheless, they are still legendary timepieces that strengthened the entire tool watch segment by merely existing.

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The tables turned completely when the brand finally launched these marvelous timepieces to the public in 1993 and then in 1997 when the watch manufacturer was acquired by Richemont. The world was introduced to never before seen timepieces with exceptional functionality and style.

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