Everyone starts businesses. Apparently all you need is an idea and some seed money to fund all the operations. What is actually difficult is the task of making it stay. This is something that Cartier has done quite remarkably. The venture started off in an era where Dolce Vita was not a concept yet. It was probably the first of its kind. The brand catered to the rich and powerful with its jewelry. As time moved on, the brand expanded and entered the realm of watches. Soon, the business was deep into watchmaking as well as jewels. Although the foundations were laid by Louis Francois Cartier, it were his grandsons who should be credited for the brand’s expansion in all over the globe.
Coming back to the topic, what makes Cartier any good? The brand is a stalwart, no doubt. But what is it about Cartier that puts it at the very top of the modern Haute Horlogerie industry?
A Great History
As a brand in the luxury watchmaking industry, it really helps to have a massive amount of history. Cartier watches for men for instance, have no issue in this regard. It is probably one of the few names in the entire luxury watchmaking industry that have an abundance of heritage and history.
A great example would be the Cartier Santos timepiece. The watch was conceived in 1906 and accompanied the Brazilian inventor and aviator Alberto Santos Dumont in the first official recorded manned flight. Although it was later proven that it was the Wright Brothers who made the first manned flight, it still remains one of the most important events in mankind’s history.
A Good Opportunist
As a watch manufacturer, Cartier watches for women and men is simply great. Its knack for quality and class is what has led to its current position in the luxury goods market. But what is usually overlooked is its quality as a business. Cartier is simply marvelous as a business unit. Ever since Louis Francois Cartier’s grandsons took over, the business aspect of the brand literally boomed. What was once a small venture limited to the reaches of Switzerland, is now a global phenomenon that is bold, unapologetic, and just too good at what it does. Everyone knows what Cartier is and that is something that is not seen quite often.
Cartier watches are great devices that not only tell time, but also transform you into the best version of yourself.