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With the apocalyptic warnings against the perils of global warming, greenhouse gases and widespread pollution, it’s high time we all turned to eco-friendly resources, tech solutions and lifestyle in general. In an attempt to help save the planet back in early 2000s, fashion designers joined the calls for environmentally conscious standards and green ideas across industries, including garbs and style – what came out was a whole new trend called sustainable fashion, which has already gotten increasingly popular around the globe. 

So, what exactly is eco-friendly fashion? Scroll down to find out.

Sustainable design, or how it all began

Essentially, eco-friendly fashion is a part of the larger concept of sustainable design as a trend primarily concerned with environmental and social effects of a specific product or material throughout its lifespan, including production, processing, use and disposal. Manufacturers of sustainable clothing pay attention to a wide variety of factors connected to the creation and use of their pieces, such as the item’s environmental impact, its effect on consumers’ health, as well as the working conditions in production process, carbon footprint, material longevity and decomposition periods.

The ultimate goal of green fashion is to minimize the global impact of human life and industries on resources, waters and land, as well as various species and biodiversity. Other connected areas within sustainable design include sustainable agriculture, eco-friendly architecture, green graphic design and environmentally conscious landscape and spatial planning. 

Green materials in all shapes and shades

One of the main concerns of eco-friendly fashion is connected to raw materials used in the production process. Environmentally conscious outfits are mostly made from recycled materials like reprocessed textiles and plastic, plant-based dyes and non-toxic fabrics produced from crops grown without use of pesticides, artificial dyes or harmful chemicals, such as organic cotton, hemp and flax, as well as cloths and trimmings made from plants that are 100% replantable upon harvest and animal-based products like cashmere, hair or wool the gathering of which doesn’t harm the animal itself.

And though some may nurture concerns about the scope of colors and designs used in eco-fashion, the sustainability tag does not necessarily entail excessive limitations – for example, you can purchase a wide range of fashionable organic clothing in Australia, shop for colorful 100% biodegradable dresses or jeans, get yourself a pair of classy hemp fiber sunshades or even order a customized sweater knit from cruelty-free angora fur. 

Ecofashionistas: Some famous names

Though still regarded as a relatively young trend, sustainable fashion has already managed to win over some well-known figures in the designer crowd, and a number of celebrities have endorsed cruelty-free clothing, such as Anne Hathaway, Naomie Harris, Helen Hunt. The list of famous eco-fashion designers includes passionate animal rights campaigner Stella McCartney, eco-designer Emilia Wickstead of New Zealand, well-known Italian shoe manufacturer Giuseppe Zanotti, sustainable fashion pioneer Anne Salvatore Epstein, visionary couture Linda Loudermilk, Safia Minney and her brand People Tree, Indian-born American designer Naeem, Ali Hewson’s brand Edun, and believe it or not, even the world-popular H&M brand joined the eco-awareness bandwagon with their latest Conscious Exclusive collection.

From east to west, environmentally friendly fashion is spreading like wildfire, and rightfully so – with natural resources down and running out, once arable land turning into landfills and ever-growing pollution threatening to wipe out wildlife habitats and exterminate entire species, it really is high time we showed some tender, love and care for our planet. It’s not enough to think green; we need to go green ASAP and act with some responsibility to our environment – even if it means shopping organic attire instead of faux fur and synthetic textiles. 

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