Hervé Moreau is the new creative director of Pronovias. This was announced in spring the brand Catalan, when it came out on the catwalk to receive deserved applause for his first collection(bridal dresses). Here we saw him in all his enthusiasm kissing and hugging anyone who came within range: from top Irina Shayk at other models of the show to the president of Pronovias Alberto Palatchi.
Blue eyes and graying hair just reassuring expression, Hervé Moreau, born in Nice in 1971, is what might be termed a good guy with a curriculum vitae of all respect.
His first collection for Pronovias was a hymn to the dress royal and sumptuous models mermaid lace in nude effect to those of cady silk with embroidered inserts to the extraordinary performances of the clothes or applied with cape decorated with long trains.
A collection that made us dream and we liked for that mix of rigor and modernity, also seen in the personality of its creator, known at the time of this interview.
The first thing that you enjoy team Pronovias?
"Working for Pronovias was always a dream of mine and even before joining the company was aware of the professionalism and skills of those who today are my colleagues. They welcomed me very well from the start. "
He describes the feeling of the first exit on the catwalk?
"Backstage, I was very excited, but also nervous. But when I reached the models on the catwalk I felt very proud of the good work we had done and also lucky to be part of the team. "
Who is the new bride Pronovias?
"She's a woman who indulges his instincts and wants a dress that will make her feel safe and beautiful. The 2016 collection is very sophisticated, elegant and contemporary. Are clothes that enhance the sense of precious dress. "
He tells us about his career before moving from Pronovias?
"I studied fashion design in Nice and for the next fifteen years I was the designer for the fashion house Jean Louis under the creative direction of Stéphane Rolland. It was very educational to work with him. Here I also dealt with the bridal collection, accessories and lingerie. In 2010, I followed the creative direction of the Japanese Matsuo Fashion House where I was in charge of the collections bride and cocktails(cheap bridesmaid dresses) and now here I am. "
His first memory as a child tied to the bride?
"My aunt, the sister of my mother, dressed as a bride on her wedding day. She was beautiful".
What is your favorite outfit including those of the new collection 2016?
"The dress Verda (on the left page, ed). It is a model very sensual and dramatic silk tulle and Chantilly lace with some transparency along the silhouette and, finally, a sumptuous and kilometer train. "
Are you already working on the 2017 collection? How is a typical day?
"Right now we are focused on new inspirations and new areas for development for 2017. My day starts with the first meeting in the office at 9 am with the rest of the team to review the work done up to that point, and so the program day".
How to prepare a collection?
"It all starts with the sketches of the gown on paper, so that the designers and model makers decide how to proceed with the processing head. Then modelers realize the model on paper and canvas just after - this last step is called toile in the jargon of fashion - to test it on the mannequin. When the pattern of the dummy is the same as on paper, the seamstresses can begin processing the final boss. In short, the typical procedure of high fashion. "
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