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Touch of Pink Public Relations is a Shoe-In with Eidia Lush

New York March 26, 2010 – Touch of Pink Public Relations is proud to have signed Eidia Lush on to the New York based firm. Eidia Lush has teamed up with the freelance boutique PR firm, which is now a footwear brand and accessories based firm, to execute its media plan for their online based brand.

Eidia Lush is an online, interactive, custom designed shoe company. Stepping onto the footwear scene in May 2009 by CEO Nicole Tongson, the company allows shoe-nistas the luxury of designing their own style of Eidia Lush shoe. With 3 basic styles to choose from the Eidia Lush Main Line, and over a hundred ways to custom design them by combining patterns, accent colors, and trimmings, a girl can really make a shoe her own. For the girl who really wants to dig her heels in distinctive couture, Eidia Lush offers E.L. Couture, with 9 new customizable designs that come out twice a year with a different theme. If there’s a style a girl can’t step into, Eidia Lush offers a special service of customizing shoes with their Total Custom Design Service, allowing every shoe-lover to create their Cinderella moment.

The name, Eidia Lush, came to Nicole from an Urban Dictionary entry. The definition really spoke to Nicole, as it encompassed the Eidia Lush woman: one who is not afraid to be herself and is proud of her every little quirk. With Eidia Lush, every woman can make a statement with each step she takes.

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About Eidia Lush, LLC

Eidia Lush, LLC is an online, interactive footwear company that provides a fully customizable service to customers. Eidia Lush currently features 3 distinct collections and is expanding onto the bridal market. The company was founded in May 2009 by Nicole Tongson, CEO. The design studio is located in Chicago. (

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