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American designer Tory Burch is set to open her first Hong Kong store at the IFC mall this month.

Until now, you can only find a limited selection of her pieces at Lane Crawford. The new 1,200 square feet Hong Kong store, designed to feel like a room in her own home, will be stocked with shoes, bags, and her ready-to-wear line.

Popular with celebrities, the Tory Burch style is defined as classic American sportswear -- casual with a twist of eclecticism. Her signature ballet flats are very popular.



The Hong Kong store is part of her aggressive global expansion plan. She opened her first international Tory Burch boutique in Toyko last year followed by stores in Seoul, Manila and Taipei. Her foray into the European market kicked off this past October with her first Rome store, then followed by a London flagship store in November. She has 40 freestanding stores and her line is also available in over 500 specialty and department stores around the world. Tory plans to open at least 12 more stores in Europe in the next 3-5 years.





To see more of her latest holiday collection, check out the Tory Burch Autumn/Winter 2011 Lookbook!

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