Gymboree (hairpiece pictured) is clearly a leader in mass-produced hair accessories for little girls. There are also many clever moms producing unique custom hair pieces, selling on etsy or eBay. So, is there room for more?Gymboree seems to have two advantages, besides the obvious cost benefit of mass-production. One is one-stop shopping. Moms shopping online will choose a hairpiece from the same site as the clothing they are buying, if possible, to save on shipping.
Their other advantage is outfit coordination. This is where cheaper grocery-store hair baubles often fall short.
It does seem that an independent girls' line like Pixyworld could benefit from having its own collection or hair accessories. My idea, as a mom of toddlers? Include an extra piece in every set of two, for the inevitable day when she loses one!
Also posted at Pixyworld Blog.
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