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Time’s Up For Nicolas Hayek: Founder Of Swatch Stops Ticking At 82

Sorry for all the tasteless puns—it couldn’t be helped. In any case, such is the sad news coming out of Zurich—Nicolas Hayek founder of the Swatch company which, under his leadership grew into an international fad and durable brand, has died of heart failure at the age of 82. Said his company in a
release, “With deep sadness and regret we inform you that Nicolas G. Hayek unexpectedly passed away today due to heart failure during work at his beloved Swatch Group.” The fact that Hayek died “during work” is a fitting coda to this sharp businessman who has been credited with returning cache and market share to the once-languishing Swiss watch industry through his cheap, fun, highly accessible line of colorful plastic timepieces.


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