Now that the economy is in recession, it's important to find alternate ways to promote your brand and make those sales. Creating partnerships with others from parallel industries to create fashion-related events can be a good situation for your business, as long as you can use the event to your advantage.
1.Make sure the event will attract people in your psychographic/demographic
In a nutshell, a psychographic analysis of a market goes one step deeper than demographics, by looking at the emotional ties between members of a group, like lifestyle or hobbies, etc. For more information on this, read my article on fashion psychographics here
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