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The World’s Most Fashionable Cities - A Whistle Stop Tour

Fashion stems from culture. Culture stems from the city. Where were the world’s most important fashion houses born and why? Who are the main players in this world of haute couture, street style, tailoring and the rest? Where do you need to head to inorder to kit yourself out in the latest styles and trends?

Let’s take a whistle stop tour across the globe to discover the world's most fashionable cities?


Perhaps a new breed of couture and style is brewing in the streets of Tokyo. The Japanese capital has no rules when it comes to design. Every form of dress from classical to subcultural movements intertwines into a mash up of incredible and creative styles. Street style is making a huge impact on the world, especially denim while the crazy Kawaii culture is mega hot right now. If you’re lucky enough to visit Tokyo head down to Shibuya for high end couture shops while Koenji offers a vintage lover’s paradise.


Paco Rabanne, Christian Dior, Coco Chanel, Yves Saint Laurent - all from Paris. The mystical and historic french capital truly is the home of haute couture. That effortless and chic look crossed with beautiful fabrics is what the classy versions of our self aspire to. Shoppers feel the history of the city as they browse the unique boutiques. Major shopping areas include Saint Honore, Avenue Montaigne and Rue de la Paix.


Impeccable tailoring and groundbreaking haute couture springs to mind when you think of Milan. Armani, Prada, Gucci and Dolce & Gabbana all have deep roots in the city making it one of the forerunners in the fashion world. Pitti Image is held every year on the streets showing off the world best mens fashion. The best shops are  found, neatly in one place, the iconic golden rectangle, the Quadrilatero d’Oro. Caio!

New York

Designers such as Alexander Wang and Marc Jacobs call the fairytale city of New York their home. New York Fashion week has become the biggest event on the fashion calendar where anybody who’s anybody flock to see the latest creations from the planet’s top designers. Head over to Barneys or Bloomingdales for an exceptional shopping experience like no other. If vintage street fashion is your bag there’s a bucket full of amazing stores over in Williamsburg.


A cultural hive mixed with quintessentially english ideals, London boasts some of the world’s best fashion designers. Alexander Mcqueen, Burberry and Stella McCartney all hail from the big smoke while Kate Moss was the queen of London fashion for 20 years. The list of places to shop is mesmerising - Camden Markets, Brick lane Market, Oxford Street, Kings Road and Bond Street. These places will leave your bank balance in a state of disrepair but you’ll look great!

So that’s the end of our quick stop tour. Cities such as Copenhagen, Moscow, Melbourne and Amsterdam deserve a worthy credit as they’re all beginning to make massive strides in the world of fashion design.

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