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The Wall Street Journal Tracks Donna Karan's "Look 6" From Sketch To Sales Rack


You could say we're all about the process here at Afingo, where we connect you with producers, tradespeople, and retailers that can help move your
sketch from 2D paper and ink to a 3D garment on store shelves. That's
why we love The Wall Street Journal's kiss off to New York Fashion Week—an interactive visual timeline of a single Donna Karan blouse as it moves from first drawing to a final consumer product ready for sale.

It's quite surprising, and educational, to learn that even a 25-year-old company with decades of experience moving from runway to retail often tweaks and refits designs in the brief lull between their turn on the catwalk
and their move to mass production and distribution. We always knew what
you see at New York Fashion Week rarely lands on store shelves without a
few changes to fit, material, cut, and other elements—not every factory
can produce the same quality work as an experienced atelier team.
Still, it's enlightening and refreshing to know that even simple pieces,
like the frill tuxe top covered here, head back to the lab after their
Fashion Week preview.


To learn more about how to take your design from sketch to sales rack, check out our upcoming Behind The Seams panel series with Rogan/Loomstate Production Coordinator Caroline Pribe, Organic designer John Patrick, and many others here. [WSJ]

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