Saman, the designer for Nayna Fashion House, along with Arif Piracha, the marketing professional of Nayna, first made their mark on the fashion front in 2002 with the launch of their first collection in New York. Their exhibition proved to be a success when its first showing in New York was completely sold out. Since then, Nayna Fashion house has been the solo designer for the launch of Tag Heuer in Pakistan, as well as a participant in two exclusive shows with Tag Hauer and Fendi. With bi-annual collections that consist of mainly wedding wear, they only create three sizes of each piece to ensure authenticity and exclusivity in the Pakistani market. Their past two seasons consisted of silks, chiffons, and crepes; one “midnight-again” inspired, and the other with inspiration from the “color-blocking” trend.
Thus far, the biggest challenges in the industry that Nayna Fashion House has recognized are the increase in competition, and the global recession. Social media is another aspect that should be mastered in the fashion industry now, that companies must pay attention to during the development process. As for their advice, they recommend to not “go for the ‘cliché’ markets, but to explore new oceans and demographics.”
Nayna Fashion House joined this competition because they believe that making their mark in Paris, one of the fashion capitals of the world, will not only expand their company, but also give the world a “softer” view on Pakistan through the portrayal of Pakistani labor. With the winnings, they hope to use it to come to Paris again next year! With big plans to expand their franchise to a global level by targeting international fashion house buyers, they are not looking back and love where their business is headed!
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