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The Challenges of Blogging Anonymously - Part I, Marketing

I am a part-time blogger who works a demanding corporate job during the week. In order to not jeopardize my career, I have decided to blog anonymously at Deconstructed Life. This presents a variety of problems. The first problem I would like to discuss is marketing the blog. If you are an anonymous blogger, I would appreciate all comments so I can learn how you moved around certain hurdles.

I have several friends that started blogs and were able to create an instant following by reaching out to facebook contacts. As an anonymous blogger, this built-in instant following was not accessible to me. I was able to reach out to a dozen or so close friends who I knew would not betray my confidence, but that was all. I eventually found a chat site whre young women discuss fashion and beauty and was able to publicize my blog there. However, growth has been slow, because I must rely solely on word of mouth of others to grow.

Now that I have grown and can claim a slight following, I still face marketing challenges. When I join a networking site, I must do it all under my nickname "Deconstruction." I rely heavily on such networking sites and leaving comments on the boards of others to drive traffic back to my own site. This has also directly affected the amount I make off of advertising (although I have seen a significant jump in the past week or so), because I have to wait for the traffic to come to me sometimes instead of using my real name to entice the traffic.

I will discuss Part II in my next blog post -- how to take self-photos while always worrying about identifying characteristics.

Tags: anonymous, marketing

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Comment by Apparel1 on March 16, 2010 at 6:27pm: Would using your name really drive traffic? Possibly marketing your site name is just as viable as marketing your actual name.

However, I do understand your concern. Not using your own name has it's draw backs. My resume can not say Apparel1 which is the name I go by here on the fashion industry network.

Comment by Deconstructed Life on March 16, 2010 at 7:21pm: It would drive the initial traffic - if I could email all of my Facebook friends, for example, that gives me 400+ potential followers. Even assuming only 25% of them ever look at the blog, that is 100 people taking the first step and providing the first bits of traffic.

Comment by Maryanne on March 17, 2010 at 10:20am: lovely blog.
of course i recognised the famous clock tower building.
your work apparel.
switch your nine west mary janes, for sleek black higher heeled pumps.
i understand as you explained that you have a corporate job.
mary janes give a youthful look and it's a lovely shoe, but not one to wear to break that glass ceiling.

why do you feel that blogging about fashion with your genuine identity would jepordise your work?
a name attached to a blog gives it a bit more authenticity.