We live in a culture that fetishizes novelty, as well as material expenditure. This has been the case for some time, some say for over a century, particularly when it comes to art. However, our bias for the new rapidly accelerated with the possibility to shop online, which gradually made it possible to purchase anything, from anywhere, at any time, and have it delivered to you, rather than have to employ personal resources for travelling, or browsing on-site. This is particularly important for those who value their time above else.
Our preference for the new is immediately noticeable in the steep difference in price in what concerns pre-owned and factory new goods, especially cars and watches. Buying an automobile or a watch after just several years of usage can save you a substantial percentage of the initial expense because the average luxury brand customer would undoubtedly pay more to have something now, rather than wait for a more acceptable price. And when it comes to watches, there are certain brands and models that are truly enduring. From customer loyalty, to brand recognition, unique craftsmanship, but also the peer recognition and other social benefits that come with being the owner of a luxury watch, a Breitling, Omega, or Hublot, not to mention Rolex or Patek Philippe, will get you immediately noticed when you walk into a room.
Wearing these brands will also change the way people think about you and interact with you. In other words, it gives you new options. So which items should you look for in the pre-owned watches market? At the top of the list, the Rolex Daytona series enjoys the most recognition. Initially a flop, the Daytona turned into fame when Paul Newman took up race-car driving as his hobby. The Omega Speedmaster comes in a close second, having been worn on the moon, by NASA astronauts. Wearing a “Speedy” delivers a tangible impact – after all, it is the only watch that literally went to outer space.
It is all the more desirable to find a pre-owned limited edition Omega, whether vintage or discontinued. Breitling’s Chronomat and Navitimer are also keepers, as they have been used by Swiss and Italian aviators ever since the 1950s. In fact, the current Chronomat design was developed in collaboration with the Italian Jet Fighter Team Frecce Tricolori in the mid-1980s. Of course, the market is not as slow as it used to be four decades ago. Today, you can easily browse for and acquire such models, as well as other pre-owned watches online from Watches of Wales.
Whether you’re a collector or new buyer, you need not be deterred by steep entry- level prices. You can purchase premium, pre-owned luxury wristwatches at a competitive market rate without having to bear the weighty price tag associated with such amenities. Just keep in mind that several brands and models will always be in demand, regardless of how old (sometimes precisely because of how old) they are. With this in mind, do not let these models out of your sight, because a bargain for just one can go a long way.