The 16th Bar Petite Womenswear Launches its Debut Fall 2012 Collection and Announces the Launch of their New Online Store
Los Angeles, CA October 17, 2012 – The 16th Bar, the only Petite Womenswear Brand of its kind, launches its debut Fall 2012 Collection with a runway show, and announces the launch date of their new online store.
The 16th Bar Fall 2012 Ready-To-Wear Runway Show took place in Downtown Los Angeles on October 17, 2012. The fall collection, designed by petite designer Frankie Ortiz, consisted of petite dresses, skirts, a trench coat, and a leather jacket.
The 16th Bar is the first high end label to focus strictly on the petite fit. With more than 40% of the world’s female population standing at 5’5 or shorter.
The collection was inspired by the Sumerian culture, connecting the brand’s beginning, to the beginning of mankind’s first civilization. The culture’s cuneiform symbols for ‘power’ and ‘god’ were used as it’s main inspiration, and mixed bright hues like baby blue and salmon pink with military green, burgundy, and black. The collection focused on simple cuts emphasizing a slimmer, taller, and curvier silhouette using high quality wool gabardines, raw silks, and leather.
On November 15th, The 16th Bar will launch the new highly anticipated online shop, located at www.the16thbar.com,and will be featuring the Fall 2012 Collection that was showcased during their debut runway show, and will include more products within just a few weeks. This shop will be the very first retailer to sell designer garments in petite sizes. “Our focus right now is to build brand value. We want to provide a great quality garment that fits, and we’re already targeting high end boutiques here in Los Angeles”, says designer Frankie Oritz.
“We’ve been receiving such an incredible response since the runway show! The entire evening was a complete success. But we could not have done it without our family, friends, team, and sponsors, and we want to personally thank Seed Theory Advertising, Hubert’s Lemonade, Sylvia Sylver PR, Boudoir Vodka, Stages of Beauty, Fidoo, Action Nutrition, Sara DeMuri and Nina Dumpa for providing makeup, celebrity hairstylist Cindy Chamberlain, Sheila Monaus for providing nails, and Campbell Darkroom. We’ve made our first impression, but this is just the beginning.” – Chief Designer Frankie Ortiz.
About The 16th Bar
The 16th Bar is a Designer Petite Womenswear brand which recognizes key issues in fit for petite consumers. Using correct proportions of prints and creating illusions with stylelines to give a slimmer, taller silhouette, and infusing these important design features with high quality fabrics, fabric manipulation, and innovative designs, with selective distribution and an incredible story, The 16th Bar marks history’s first petite luxury brand. For more information visit www.the16thbar.com
©2012 The Los Angeles Fashion