Last year in Poland there were over 2.8 thousand. Year by year their number drops. In order to increase the safety of children and their awareness, it is necessary to educate the youngest. McDonald's Polka for the 7th time has organized a "Safe Driving" educational program for students on the road safely. This year's edition focuses on promoting visibility and wearing reflective safety vest.
- We have over 26 million registered motor vehicles in Poland, of which more than 17 million are passenger cars. The automotive factor is very high. Children and adolescents who go to elementary or middle school will sooner or later become the driver of a passenger car. Education is needed in the spirit of respect for the law. - It is a very good investment in the safety of the youngest and will result in the future of Polish roads will be more secure.
McDonald's has organized an educational program for 8 years. This year's edition of the program was a response to the continuing problem of traffic accidents involving children and insufficient awareness of wearing reflective.
"Safe Driving" is a program for public primary schools across the country, for teachers of communication and above all for fourth grade students, "says Dominick, communications manager at McDonald's.”We care about the growing awareness among young people that what they do, their knowledge of traffic rules, the need to wear reflective elements directly affects their safety," she says.
This year the patronage over the action was taken by the National Road Safety Council and once again supported by the Road Traffic Prevention Bureau of the Police Headquarters. McDonald's licensees are also actively involved in locally promoting the school's shares.
- This is an attractive form of learning for children. We provide educational materials, exercises, reflective vests and bands. During school children learn basic traffic regulations, how to safely move on the way home and what dangers they may encounter - explains Arcadias Droids, licensees McDonald's Poland, owner of restaurants in Torun.
The "Safe Driving" communication education classes were conducted on the basis of didactic materials prepared by experts and positively evaluated by the Ministry of National Education.
- Interest is very big. This year 30 thousand participants participated in the class. From Torun alone there were 550 participants from 9 schools. So it is very evident that such an initiative is needed, Droids points out.
For almost half of the students participating in the lessons, the program ends with a bicycle card exam. Each student who successfully walks through the education process and passes the test will receive a card and a reflective set of secure cyclist.
- For 9 years we have already reached over 110 thousand. Students attending to 3.2 thousand schools and we still receive new applications. The program will continue, because we see a deep sense in this.
The police statistics show that only last year there were 2.8 thousand. Road accidents involving children up to the age of 14, 70 children died, over 3,000 children died, suffered injuries. Compared to 2006, the number of accidents involving children fell by nearly half, killed more than 53 percent, and wounded by 46 percent.
- Thanks to the program, children will be able to safely participate in crowded cities, both as pedestrians and as cyclists. - Safety is a commodity that must be attractively packaged, hygienist and thus sold to the youngest road users. Thanks to that the Polish roads will be more secure. Really great respect for the campaign organizer, McDonald's, we count on further editions, "he adds.
Last year there were 458 accidents involving pedestrians who were under the age of 14 with age, the more children become independent, and the greater the risk of accidents?
This year's edition of "Safe Driving" was a response to the still insufficient awareness of wearing reflective clothing. A pedestrian who moves in the dark without glare, the driver can see from a distance of about 20 meters. Visible reflectors increase this distance to over 150 meters.