MG Icon, the joint venture between Madonna and Iconix Brand Group, Inc.announced its Fall 2010 marketing campaign for its newly created junior brand Material Girl,
available exclusively at Macy's. The multi-media marketing campaign
features actress and musician, Taylor Momsen, and will appear
nationwide in print, cinema, outdoor, online and in-store. Momsen
currently stars in The CW hit show, Gossip Girl and fronts the rock
band, The Pretty Reckless. Madonna stated, "Taylor has a cool sense of
style that's unique and fits with the Material Girl look."Taylor Momsen
stated, "I'm psyched to be the face of Material Girl! For one, it's
Madonna so you know it's gonna be cool and working with Madonna and
Lola has been an unbelievable experience. They have such great sense of
style, each brought their personal touch to the styling for the
campaign." Momsen added, "A Material Girl can be anyone you want, it's
all about making the style your own, that's what is cool about it."The
collection will launch exclusively in select 200 Macy's stores across
the country and online on August 3rd for the back-to-school season. To
support the launch, a national advertising campaign will appear in
August and September issues of fashion, lifestyle and entertainment magazines such
as Teen Vogue, Seventeen, Nylon and Cosmopolitan amongst others, be
heavily integrated online and appear in cinemas throughout the summer.
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