Stylehunter.com revolutionises the Magazine

Amanda Martin, editor-in-chief of Stylehunter.com, knows that the fashion world has become an entirely digital space. With the onslaught of social media and its growing presence in our everyday lives, she knows that being online and being successful go hand in hand.

Pioneering new and innovative ways of connecting retailers with their consumers, Stylehunter.com's digital spring summer magazine provides the platform for new and existing brands to showcase the potential of their entire collection.

With the latest in flip form technology, the magazine functions and flips in the same way a normal magazine would, only on the screen of your computer. "The best quality of our online magazine is that it encompasses click to buy functionality, so that if a consumer sees an item they like, they can click on it and be instantly directed to where they can buy it," says Amanda.

Regular print magazines may only feature one or two of your pieces, styled in accordance with the message they want to portray. Doing so, the inspiration and message behind your collection becomes lost in the editorial content surrounding it.

With the Stylehunter.com magazine however, you have the option of showcasing your entire lookbook, whereby consumers can follow the story of your collection and purchase an entire look, rather than a singular piece.

"Collections are meant to be seen as that, as an entire collection. When you take one piece from a story and place it next to elements from other brands, its statement is lost," says Amanda.

"By placing your lookbook within the Stylehunter.com magazine you are giving consumers your entire story and showing them exactly how to wear and style various pieces from your collection, in turn enticing them to make a purchase."

The Stylehunter.com magazine will be published four times a year, in accordance with each upcoming season. You can view their latest spring summer magazine here.