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WWD MAGIC 2012 Spot Light Featuring Ita Design

When you actually hold a bag from the Ita-Collection you truly see first hand the detailing, and artwork that goes into creating each one. Bita took a moment and explained the construction of one of the bags to us in detail.

“For this particular style we were interested in developing a fabric that becomes the structure of the bag and as well as delivers the aesthetic of it. We developed this outer skin that you see. It’s all hand-made 14k-gold plated metal, woven with a mirror finish leather.”The bags are as unique as the women who wear them. Like most of the women who set their eyes on an Ita bag, I found myself obsessed with acquiring one. The design and construction of each can only be described as one-of-a-kind.

Rouzita adding to Bita’s explanation described the snakeskin gussets to us, “We call this Jade-Shimmer because the snakeskin gives a feel of precious stone. We also carry it in a sapphire color with a gunmetal finish. It’s great for an evening where you just want to add a pop of color on the side, it’s a nice little accent piece.”

Looking over the entire collection one would classify the bags in appearance as timeless, elegant pieces that can be passed down from generation to generation. In fact, the sisters shared with us how one mother did just that.

“We call our bags modern-vintage because they have a feel like you don’t know what time period it’s from. We had one customer buy one and then had us sign the bag for her daughter for her wedding. We later came to find out she was only 18 and didn’t even have a boyfriend yet…”

The design duo plans to launch the bags this fall and come November 1st the collection can be yours. The line will be available in the Beverly Hills and Bal Harbor Saks Fifth Avenue stores. In addition to bags, the sisters also designed a line of cuffs, complete with buckle detailing. The cuffs start at $325. The Farah clutch, seen in Instyle is available for $950.

When asked if they planned to design a line of clothing, the talented pair stated, “We would love to tackle clothes but at a later date…the handbags will be first and then slowly we will build and develop further.”

The Ita-sisters have launched a collection that is as strong and bold as the women who stand behind it. With their background and talent there is no stopping Bita and Rouzita Vahhabaghai.


Photography by Kai He

©2012 The Los Angeles Fashion

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