Last week we went to a brilliant market. Amazing designers were there and super ideas were on display. What we noticed however, was the lack of opportunity for brands to scale and truly create a story which is true to their brand DNA. The options are to continue alone the current path, totally source off shore or compliment the current range with items from off shore. The aim of the game is survival and the world is a richer place when artisans can continue their craft.
Manufacturing or sourcing offshore is a great way to scale and play on the global scale.
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