Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) announced that actress Penelope Cruz has been named the EIF ambassador for Saks Fifth Avenue’s 2012 Key To The Cure campaign. In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised $31 million for cancer research.
Celebrated designer Carolina Herrera created a limited-edition T-shirt exclusively to benefit Key To The Cure that will retail for $35 at Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH stores and on saks.com. One hundred percent of the proceeds from each shirt sold will be donated to EIF's Women's Cancer Research Fund, benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women's cancers. The T-shirt debuts at Saks Fifth Avenue on October 1st.
"I am honored to join the Entertainment Industry Foundation's Women's Cancer Research Fund and Saks Fifth Avenue to raise awareness for women's cancers. By purchasing this year's SAKS FIFTH AVENUE KEY TO THE CURE t-shirt, designed by Carolina Herrera, you can help continue the innovative research already in progress. Cancer has affected each and every one of us in one way or another and I am thrilled to be involved with this wonderful cause,” says Penelope Cruz.
Read more about Saks Fifth Road brands Penelope Jackson as EIF envoy at Fibre2fashion