Already plugged into more than a dozen international Fashion Weeks around the world, the Global Fashion Association (GFA) is set to make its New York City debut this February with its concept called "Runway212." Committed to promoting the most innovative design talent from all over the world, the GFA aims to be every designer and coordinator's one-stop Fashion Week resource. From securing the most supportive sponsors to creating the just-right runway atmosphere, the GFA team -- all of whose members have extensive fashion industry experience -- execute each member's vision, beginning to end...to after-party. Each member of the GFA network has dedicated production, PR, and marketing teams at their disposal, providing holistic services under one metaphorical and literal roof.
With Runway212, GFA has bundled resources together for designers in a one-stop shopping experience. From managing front of house to coordinating backstage, GFA ensures its members a seamless and successful Fashion Week experience. GFA has built in global exposure for every designer's show and can also arrange introductions to the full gamut of services such as top model agents, hair stylists, and makeup professionals. By pooling both American and international designers' entire processes in one central place, GFA manages the clamor of Fashion Week for both the creative talent and the attending editors, stylists, and buyers.
The venue where Runway212 designers will showcase their Fall 2011 collections is a stunning, one million square foot former railway station, nicknamed "The Tunnel." Built in 1891 and overlooking the Hudson River, it is a unique space with a sleek, industrial feel (hardwood floors, exposed brick walls) that will serve as the ideal backdrop for all design aesthetics, from classic sportswear to avant-garde. Runway212 has three show spaces at the location from which designers can choose:
"Diane": 7' by 65' U-shaped runway with bench seating up to 290 (132 front-row).
"Michelle": 7' by 65' straight runway with chair seating up to 150 (60 front-row).
"Lacey": 21' by 26' open presentation space with white walls and polished cement floors.
You can learn more at the Global Fashion Association website.
Maybe the Global Fashion Association should help us with our future Fashionista Fashion Week.