Rumors surfaced earlier this year that Theory’s co-founder and president Andrew Rosen had planned to buy Proenza Schouler from the European private equity fund Permira. Like any executive worth
his salt, Rosen quickly denied the gossip. Sources, however, are now
saying something is definitely going on between Rosen and Proenza
Schouler. According to WWD,
Permira is looking to cash its investment and Theory could be one of
its options. There’s no doubt that Theory is a brand with a lot of
earning potential, particularly considering the general acclaim
surrounding Olivier Theysken's recently previewed capsule line for the combination retail chain and High-Street brand.