What most people do not realize about a brand like Rolex, is how difficult it has been for them to climb to the success they have today. The reason why brands like Rolex are at the very top of their industry is that they have been utterly ruthless in their pursuit of greatness and they have no remorse whatsoever regarding the way they have managed to overcome hurdles. As a luxury watchmaker, Rolex is everything a watch enthusiast could wish for and even more.
But what made this watchmaker into a megastar? How did it manage to do what older and more experienced brands could not? Let's find out.
Focus on innovations
Innovation is the way forward if you are looking to make a lasting impression in the watchmaking industry. The reason why names like Rolex, Omega, and Breitling have been immortalized in the business is that they have brought upon tremendous amounts of innovation and technology in the industry. Rolex watches for men introduced the Oyster as the world’s first waterproof wristwatch. Although it did not invent the technology, it did present and market it better than anyone else. Today, the brand is a frontrunner whenever technology and innovation in watchmaking is concerned.
Mastering the art of marketing
Marketing was never a concern for watchmakers in Switzerland. Watches were being made and watches were being bought. Buyers usually belonged to the working class, except for a few cases where the audience belonged to the top 1 percent such as royalty or celebrities. Today, the market is different. People need to know who you are in order to trust you. Rolex has aced this game by a strategic power play of branding and marketing. Making its supply limited is probably the best trick it has got up its sleeve. Not to forget, Rolex watches for women and men were also the first in the business to reach out to the people who are not particularly considered the target audience.
Beating the competition
As a business, it is always important to compete. If you do not compete against a rival brand, you will never really know what you are made of. This will be similar to digging a hole for yourself because you will only be preparing to fail in the future. In the case of Rolex, the Swiss watchmaker always had a rival in the form of Omega. Now, to be honest, many watchmakers pose as a rival for Rolex but Omega has been a special one. The rivalry started the moment Rolex began to gain prominence in the field of tool watches. Today, the brands are neck to neck in a cut-throat industry, with Rolex being just a tad bit ahead on sales figures.
That is Rolex for you, a brand that has become the very face of the Swiss Haute Horlogerie industry.