ROCK GOES EXOTIC!

Rich Rocker Press Release February 23, 2009For Immediate ReleaseContact: Michael MillerRich Rocker MarketingPhone: (877) 770-7424 Ext. 3http://www.richrocker.commarketing@richrocker.comRock Goes Exotic!Rich Rocker Luxury Couture - "Rock Goes Exotic". The luxury couture brand for alifestyle of exotic luxuries and extraordinary fashion makes a rock star entrance intothe fashion world.NY, New York, United States - 02/23/2009 - Rich Rocker Luxury Couture's unique view onfashion combines the richness of fabrics, striking colors, and alluring textures that make youfeel good while grabbing your creative senses with a distinctive style and mesmerizing designs.The goal behind the brand is to bring rock star mentality to luxury apparel; perfect for those whomake things happen and attack life with a fervency that only Rock and Roll could bring.Rich Rocker Luxury Couture has been worn by professional athletes, NFL players, UFC fighters,boxing professionals, music artists, actors, and other celebrities from around the globe. "Over aperiod of a few months, Rich Rocker has been gaining popularity with athletes, music artists,and actors. Both our men's and ladies' products have been getting great reviews. It's a goodindicator of how well the brand will be received once retailers start carrying the lines. Rich Rockeris the brand everyone has been waiting for," says Michael Miller of Rich Rocker Marketing.Known for extravagant fashion designs that focus on exotic luxuries and lifestyles as well asextraordinary style, Rich Rocker Luxury Couture causes an excitement for the wearer as wellas the observer. In true rocker fashion, head designer Lewis Sir Smith isn't worried about thecurrent economic situation affecting the success of Rich Rocker Luxury Couture: "We expectthe brand will do well in spite the current economic climate. The response to several of thestyles we currently have - that are being worn by celebrities and athletes - has been tremendous.To wear a product that you personally love, and to have more than one person compliment youon it, not only shows your good taste, but puts a smile on your face. What's better than that inthese tough times?" As a result, the luxury couture brand will begin selling their designsexclusively through the Rich Rocker Online store, RichRocker.comAccording to Smith, "We believe in the resilience of Americans and people [as] a whole. Andwe've sought to capture, in our brand, that rich spirit of hope and steadfast dedication thatanything is possible. We dream, we plan, we conquer...we are Rich Rockers."About UsRich Rocker Luxury Couture's head designer, Lewis Sir Smith, grew up in St. Thomas, USVirgin Islands. Lewis was influenced by the daily exotic luxuries of the tropical islands. As aresult, his passion for designing fast cars led him to New York, where he earned a four-yeardegree in Automotive Industrial Design. Lewis was praised for his innovative ideas andstriking designs that incorporated fashion and lifestyle into automotive design. To feed thatvision, he became the head designer of Rich Rocker Luxury Couture, where he could takehis pioneering concepts and turn them into fashionable products in a shorter time frame.Lewis' passion for creating styles that "move the soul and cause excitement for the wearerand observer" is what built the brand to what it is today: a luxury couture line full of creativityand luxurious fashion. Rich Rocker Luxury Couture apparel is sold exclusively through theRich Rocker Online store and features men's and women's styles such as dress shirts, jackets,t-shirts, jeans and caps, dresses, and blouses.For information:Website: http://www.richrocker.comEmail: marketing@richrocker.comPhone: (877) 770-7424 ext. 3