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Retailers Are Slow To Jump From E-Commerce To “M-Commerce”

Image via Flikr/Marco Arment

If statistics be trusted, most of you out there have a mobile device with an Internet browser. Fun, right? So, for retailers, it makes sense to use our iPhone or Crackberry addictions as a way to drive online traffic and sales right? Well, according to study in WWD, although most brands have jumped on the e-commerce bandwagon, many fashion retailers are slow to launch mobile-commerce (or “m-commerce”) strategies. Nearly two-thirds of those in the study are either in the early stages of developing a mobile app or don’t have one at all. Yeah, we’re scratching our heads too. (more…)

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Comment by Jackie They on June 30, 2010 at 12:23am
At the rate the fashion industry is embracing tech recently, I am sure they will all be jumping on the m-commerce bandwagon really soon. And when they start doing stuff on iPad, that will just be a whole different level of shopping experience. I can't wait!


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