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Research Says Women Are Most Beautiful at Age 31. EverBeautiful Says That’s Balderdash!

A new study commissioned by home shopping giant QVC finds that women are at their most beautiful at the age of 31. It also finds that 31 is the age when women are at their most confident, according to an online article in today’s issue of

Are they kidding?

Researchers queried 2000 people about their opinions on beauty and style. When asked to define beauty, more than two-thirds of respondents rated confidence over good looks.

It’s studies like these that undermine the confidence of women who may feel it’s all downhill once they pass the “magically beautiful” age of 31. EverBeautiful is here to tell them that’s a bunch of crap.

While I’m all for the confidence quotient and its impact on appearance, I loudly object to determining an age in a woman’s life when beauty peaks. It’s my undying belief that women can be at their most beautiful at any age. That is, as readers of EverBeautiful know, the purpose of this blog - to alleviate society of its misconception that beauty is reserved only for young women. I know many women who are older than 31 and who look better now than they did at that age. Yeah, I write about cosmetic surgery, wrinkle creams and Botox. For many women, these procedures and products help them feel better about themselves and impart confidence. It’s not about recapturing the looks you had when you were 31. It’s about being happy with the way you look today - and the way you’ll look tomorrow.

QVC Marketing Director Sue Leeson, perhaps in an effort to diffuse the ridiculous findings of their study, said, “Real beauty is about more than just good looks but a combination of confidence, style and personality, too.” I have no idea how - or if - QVC intends to use the results of this study to sell product. It will be interesting to see how they spin this so as not to alienate a large portion of their viewership. I do know, however, that for many women, confidence increases with experience and, yup, age.

In the meantime, if you’re 32 or older, don’t let anyone tell you that your days of being beautiful are over. Whoever said “beauty fades” was wrong. Beauty changes - and society has to change its perception of who is beautiful along with that fact.

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