What is in a brand name that causes the masses to be obsessed with having the brand? I can certainly understand many of the associations to quality and service of the brand product. But all things considered, which we will consider here should be analyzed for better understanding. The most replicated items in general terms are cars, airplanes or small houses which we also call models. It’s quite easy to understand that having a small replica of one of these in your office or home desk is a constant reminder of what you love.But what about the replica’s of top branded items such as Watches, Designer Handbags, or Shoes? Doesn’t the word replica intend that these loved items be small models of what we love as well? It seems that the word replica relating to these mentioned items equals plagiarism to put it bluntly! The term replica[...] continued

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