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FOR IMMEDIATE RELEASE

 

“Style is not based on brand names, labels or the latest season’s must haves, style is within yourself.”

Julian Chang

 

(Miami, FL. February 2011) Miami’s own, Designer Julian Chang will showcase for the first time in Miami, his 2011 Contemporary Ready-To-Wear Collection on the Runways of Miami International Fashion Week on Thursday, March 3, 9:00 p.m. at The Miami Beach Convention Center.

 

Peruvian born Designer, Julian Chang, has been a Miami resident since the age of 17.  “Understanding the Miami Fashion Culture is key to designing my collections. Women want to feel like they are wearing couture, without the price tag and feel comfortable wearing it,” Chang continued, “The Miami lifestyle is my inspiration, my collections reflect that sexiness and glamour, combined with couture finishes, making my designs unique, timeless and seasonless; these pieces will always be relevant to your wardrobe.”

 

After opening MIFW in 2010 with his Ready-to-Wear collection and receiving not only a phenomenal response but also the highest award, Chang decided to continue with this trend of designing and creating affordable collections. “My collection is not only flirty, but also sophisticated, comfortable and of course, affordable.” Retail price points range from $ 95 for a top to $ 200 for a dress. “Fashion is not a sacrifice; it should be synonymous with comfort, versatility and affordability.”  Why not look and feel fabulous, without the price tag?”

 

The women of today, who is constantly on the run inspired this 2011 collection. “ I wanted to create a collection where women could go from lunch to cocktails, all with a simple accessory switch. Today women are busier than ever and they should be able to walk out in the in the morning and look fabulous all day into evening.”

 

The 2011 Julian Chang Contemporary Ready-To-Wear collection, features stretch jersey fabrics in solid and prints. Blue, red, yellow, green, white and orange are all the underlying colors in pieces such as dresses, tops and skirts. His designs can be found in several boutiques nationwide, as well as in his local Miami Atelier.

 

Throughout his career Julian has received top honors and worldwide accolades including: Prêt-a-Porter Designer of the Year”, Prêt-a-Porter Style Award, Ebenzer Award of Honor World Fashion in Korea, Florida International’s, Designer Star Winner, Vogue En Espanol’s “Designer’s Choice Award”, The Cadillac Luxury Lifestyle Award, Gen Art’s Fresh Faces Award recipient of The Key to the City of Miami Beach, Vox Out Award, Induction into the Alumni Wall of Fame. Additionally, the prestigious fashion publication, WWD (Women’s Wear Daily) selected Chang as the  “Up and Coming Ready-to-Wear Designer to watch.

 

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To learn more about Julian Chang, please visit www.julianchang.com for more information 786.360.2631.

JULIAN CHANG Atelier is located at 7416 Biscayne Blvd. Miami, FL. 33138 

 

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