Ralph Lauren Corporation ranks among the best-known fashion design companies in the USA and worldwide. Its range of best quality designer brands varies from shirts and dresses to bathrobes, not to mention accessories, fragrances, and textiles for the home. 

 

Who is Mr. Lauren?

 

Ralph Lifshitz was born in the Bronx in 1939 to a Jewish family of immigrants from Belarus. Aged 16, he chose a better sounding last name which was to become world-famous. He started his career in the fashion business by selling ties as a student, and later he designed his own line of ties. In 1967, he founded Ralph Lauren Corporation and a year later he created his first line of men’s clothing, Polo Ralph Lauren. It is known as one of the best designer clothing brands of all time.

 

Three years later he launched a line of designer women’s clothes, featuring the famous polo player on the horseback as the emblem by which RL products are now recognized. In 1974, his men’s garments s from the Polo line could be seen in “The Great Gatsby”, making the brand yet more recognizable.

 

At present, the company runs 17 brands. Among them are not only best designer brands of clothes such Purple Label, Polo Sport, Lauren Ralph Lauren, and many others, covering a wide variety of garments from casual sportswear to elegant evening gowns, but also a line of fragrances, furniture and accessories for home and even a collection of watches. Each ladies' garments brand includes women's plus size designer clothing. The company sells both in traditional ways, through the factory stores and concession outlets, and online, through men’s and women’s designer clothing websites. 

 

RL and Preppy Lifestyle

 

One of the most common epithets for Ralph Lauren’s clothing is “preppy”. The word is a shortening of “preparatory” and refers to the elegant and neat style of preparatory schools, elite private schools in the USA and Canada. The RL Polo line with its horserider emblem became the symbol of the preppy lifestyle. It is associated not only with prosperity but also with the discipline behind it - indeed, it takes some effort to study in one of the best schools and to keep your clothes clean and pressed. Lauren’s success story - a story of a poor immigrant’s son who became a style-setter and one of the wealthiest people in the USA - is the best illustration of the concept. 

 

What is the secret of Ralph Lauren’s Popularity?

 

So what made Ralph Lauren Corporation a multibillion enterprise? Probably its founder\s ability to combine things that seemingly belong to parallel universes. Capturing the new trends, the garments still retain a classic look, meaning they won’t be out of vogue in a year or two. They make you look elegant (“preppy”) and slightly casual at the same time. 

 

Another reason is the immensely wide range of products. Thanks to diversification, they encompass every aspect of your life - work, home, sports, recreation, etc. You can find an outfit for virtually any occasion, from a college lecture to a beach party.  

 

No matter what your body type is, you can always choose an RL item that will fit you. Women’s plus size designer clothes - be it blouses, nightgowns or evening dresses - make a lady look bright and stylish and feel comfortable and confident. 

 

It goes without saying that the company uses only the highest quality materials and does its best to ensure proper workmanship.

 

So what is to come? The corporation is now 50+ old, and its famous founder is no longer its CEO. Some say the star of the empire is declining, others believe RL still has a great future. Anyway, it has been a bright story of style to be remembered with reverence.

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