2019 S/SShanghai Fashion Week will be held from October 10 to 17 this year. The theme is "Personal Expression". Catwalk and presentation, trade business and themed
events are the main three parts.
Lots of people believe "fashion fades and returns". To some degree, I agree on that. We often see the vintage trend, but when you carefully analyze it, you could be aware that there is bold newness to express individuality. In this season, the theme is "Personal Expression".(POP Fashion)
In 2018, the most popular topic is the comeback of brick-and-mortar stores. The sales of the stores of Showroom Shanghai (10.11-10.14) have been increasing steadily. The new wave of opening and expansion of stores has come. Famous brands and quality customers also step in. Ontimeshow (10.11-10.14) focuses its attention on the ordinary trunk show from the beginning. It created not only a new way of retailing for quality designer brands but a cross-disciplinary platform for the domestic fashion industry.