Opened on February 24th 2012, the new Pollini flagship is located on the prestigious via della Spiga 15, in the heart of Milan’s fashion district.
Realised by the architect Mehrnoosh Khadivi, of Craftwork Studio in London, the store is approximately 130mq and in displays Pollini Woman and Man shoes alongside accessories collections, including the collaboration with iconic eyewear brand Cutler and Gross.
Khadivi’s approach was to strip the building back to its essential form, creating a simple yet graphic backdrop to highlight the Pollini creations by Nicholas Kirkwood, creative director of the brand.
In accordance with conservation guidelines, the aesthetic is minimalistic, the walls painted a crisp white and floors finished in a bespoke parquet pattern. Sculptural tailored wall displays that are graphic yet simplistic in nature allow for the designs to be the focal point of the boutique.
The graphic element lies in the fil rouge of the concept store: the parquet floor laid in a chevron and lozenge, the striking blue carpeting and the custom-made lighting that throws a zig zag effect, a visual extension of the flooring.
Lighting sets the mood drawing the eye to the product displays. Woven silk screens allow for subtle graduations of shadows and highlights on the walls creating a non static and layered backdrop giving movement and depth to the space and objects.
A series of double fins projecting from the walls hang the seemingly impossibly thin shelves whilst a series of individual freestanding totem displays add another sculptural layer in which to display the products.
The boutique is also made appealing by the presence of retro-inspired armchairs placed in three different environments and lighting pendant lamps wrapped in a handmade crochet.
The opening night saw the launch of an exclusive limited edition footwear designed by Nicholas Kirkwood for the occasion.
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