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Planning a memorable fashion show – your must knows

Fashion events are fun, elegant and exciting overall, but when you are the one in charge of putting together this type of event, there is also a lot of stress involved. Making sure you raise up to your guests’ expectations is probably one of your priorities at the moment, so you need to step up your hosting game and start the necessary preparations early. You will need to go through quite a lot of planning tasks, and in order for your efforts to pay off, being aware of some important tips on the matter is required. How can you ensure the memorable status of your fashion show? What should you focus on most? The following info might help you keep up with the high demands of fashion event planning, so look into it carefully:


Pick an appropriate venue

You need to start with the basics, and the most important initial choice you will be making is deciding on the right location for the event. This is one of the things that can influence how successful the entire show will be, so you shouldn’t be taking it lightly. The venue should most of all complement your vision, as well as your collection. The venue is the first thing people will notice when coming to the show, so to make an excellent first impression, you will need to pick something that will put your brand in the best light possible. Whether it’s a chic boutique hall, or a spacious ballroom in a popular area of the city, you will need to go for a location that speaks out to you, and works for the type of collection you are presenting. To make your job a bit easier, you are recommended to choose from venues that have already been used to host these types of gatherings in the past - it will simply make further arrangements easier to handle. Also, don’t book a place without checking it out in person first. Some places might look great in pictures, but may possibly not raise up to your standards once you get there.

Understand the importance of music - setting the atmosphere

There’s no great fashion show without good music. You need to create an atmosphere that your guests will enjoy and for that to be possible, music is critical. The playlist you opt for can either make or break the event, so a lot of your attention should be going in this department. Music allows you to set the mode you want, keep everyone entertained and engaged. As lovely as the clothing collection presented might be, if the general vibes of the event don’t match the style of the clothes, you won’t be able to say your show was an actual hit. Go for songs that grab people’s attention, while not distracting them from the actual purpose of the event. The fashion show music you choose should also be appropriate for the theme of the runway and for the style of clothes presented - an elegant evening gown collection will demand a different genre than a boho chic collection for example. You can either work with a DJ, or hire a live music band if you can fit this expense in your budget, this depends mostly on your particular wants. However, even if you have someone else in charge of music, you need to discuss from the start what will be played, especially when your models are running the catwalk - this is something that you have to carefully decide.

Cast the right models

A beautifully designed dress can be ruined if it’s not worn with attitude or is unflattering for the model that is wearing it. Casting your models by the book is one of the most essential steps of planning a fashion show. You are advised to collaborate with a modelling agency that has experienced models available. It’s always important for a connection to be made between a piece of clothing and the model, it will make the runway look far more natural and appealing. Keep in mind that usually, the most experienced models are booked, so hunting for them should be done as early as possible, if you want to get your hands on top quality talent.

Find your collaborators

From makeup artists and hair stylists who will be getting your models ready for the catwalk, to event promoters, a fashion show isn’t something you can put together by yourself. You will need to partner up with various experts for different purposes, and finding reliable collaborators will demand some research from your part. Your entire responsibility will be eased when you have the right people supporting you. Building a team is something you should do from the start, so look for the right pros.

Market the event

You probably expect a big audience for your fashion show, and in order to generate interest and ensure attendance, you will need to market the event properly. Whether it’s an ad on social media, invitations sent out via email, or even an ad on TV, choose the strategies that you think will work best for your theme. Promoting the gathering is the only way you can attract the right audience. Create an event page, set up an online ticketing platform, and make sure you have your guest RSVP to the invite, just so you don’t end up with a half empty runway show.

The pressure of hosting a fashion event cannot be denied, and considering you probably want things to turn out perfect and for attendees to be impressed with the results, you should make sure you keep your entire planning in-check. There are many details that can influence the success of a fashion show, but these factors are considered the most relevant ones. As long as you follow these suggestions properly and pay attention to detail, the outcomes will most likely meet standards. From ensuring the right atmosphere to picking an appropriate venue, these are the factors that will matter most.

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