Personalized Clothing Labels for Branding

For all the business owners with a shoestring budget, here’s good news! You can now successfully brand your business with the use of custom labels. If you own a clothing store, you can customize the label with your company’s name and logo. This will help you build a brand for your business and will also make you look a lot professional.

The clothing labels give a customized design feel to the clothes. This is a defining aspect in the branded clothes and it also adds a kind of sophisticated feel to the brand. They are greatly promotional and also come up as a sign of its creator. These labels are stitched on the inner side of the clothing. The customer can know the details of the designer and the brand by having a look at the label. This actually maintains the uniqueness and also allows the customers to get hold of the brand once again after few months or even a year.

Purpose of Labels in Clothing

The real purpose of labels is extensive. It essentially provides information about a product. Also, it helps in the marketing of the product. It depicts the quality of the company and its product which easily promotes sale thereby boosting the company’s profits. The label can be made with plastic, cloth, metal or even plastic. Almost all the company has their distinctive logos inscribed on their products. So, even for a small scale industry, going for a clothing label is no big deal. Let’s see what the real purpose is of using such labels in clothing:

  • It indicates the exact size of the clothing. For e.g., if the garment is Small, Medium, Large, Extra Large, and so on. Among the kids’ clothes, it indicates the age group of the kids.
  • It indicates the fabric of the cloth material, whether it is wool, cotton, silk, nylon, polyester etc.
  • It refers to the brand of the cloth.
  • It depicts the name of the designer, their signature or the name of the manufacturer.
  • It also provides the wash care instructions. Whether the cloth should be washed in detergent, or washing machine or just dry washing.
  • Is it’s a school uniform, it will have the name of the school engraved on it.

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Brand Recognition

We live in a world full of different brands. We all are branded and we think we are in fashion when we wear branded clothes and accessories. We look for brands even in the food products. The pricing also depends upon the brands. The more popular the brand is, the pricier it is. Hence, even for a start-up company, usage of labels can help in branding.

The textile industry was not that choosy before as it is today. People have become a lot brand conscious and hence, the importance of clothing labels have risen with time. Hence, in order to survive in this business, one needs to go for cloth labeling. This is an amazing way to engage customers and also, therefore, to multiply business profits.

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