Fashion Blogs

Many years ago, people shopped in their local market stores and shops with weather problems, long lines, unstable shopping carts and parking. Even when online shopping was available, most of the people felt unsafe using their credit and debit cards as well as providing their personal details online, but that all has all changed.

All over the world, online buying has grown in an exponential manner.  Online buyers spend around Rs 6,000 a year on average currently in India,  and about 40 million people purchased something online 2014 and the figure is expected to grow to 65 million this year with better infrastructure in terms of broadband internet-ready devices and logistics. The tablet and Smartphone buyers will be strong growth drivers. In addition, mobile devices already account for 11% of online sales, and their share will reach to 25% by 2017. Currently, more than 25,000 people are employed in e-retailing logistics and warehousing in India, and it is expected that there will be an additional employment of close to 1, 00,000 people by 2017-20.

The clothing market of India was valued at US$ 41 billion in 2013, and is expected to grow at 9% CAGR for the next decade. The menswear category contributes 42%; women swear 38% and kids wear 20% in this huge market and about 84% people of do online clothes shopping in India with accessories.  In addition, Household products (61%), Electronics (71%), Beauty & personal care (64%) and Books (62%). Things/phenomena that have played a key role in spreading online shopping within India include:

• Quicker the Internet: Excellent broadband services such as 2G and 3G have provided better and faster internet access to the users and inviting them to spend more time online.
• Cash on Delivery: Usually, this facility is available only in India as well as has come as a stress-free option for people who are afraid to use their credit cards.
• Huge options: Buyers are often spoiled for choices because of the excess of options available on many popular shopping sites.
• Time saver: You do not have to run around and spend hours to pick up products scattered around the city. But, you can choose and buy items within some mouse click and save time.
• Discounts: The thrilling discounted rates with the best deals on a variety of products are money-are making for the budget-conscious buyers.

Convenient options such as return policies and fact product delivery within given time period have added much appreciation from the customer base.