In the past couple of months, we have witnessed huge ups downs in the fashion industry, and the time has come for the brands to strategize and address some of the challenges after the dust of pandemic settles.
And it is digital fashion along with sustainability as an essential component of that model. Though it would be unfair on our part to blame the fashion brands for what has happened in the last few months, it is also true that a lot more could have been done and achieved. The onus now lies in the apparel industry to develop solutions that help itself escalate the growth process and keep the production and environment in check. Our best clothing design software is a pioneer in the fashion market, allowing the online native brands to spur their business with its robust customization and digitization solutions. The tool is one-of-its-kind, empowering brands to control the entire supply chain without directly involving themselves in it.
Online 3D Fashion Design Software Offers Solutions to Become Synonymous with Sustainability
The concept of a circular fashion is quickly catching up with the momentum. People are constantly joining the stream of reuse and recycling to eliminate waste and environmental pollution. The regeneration of the environment compels us to rethink the fundamental issues of how the apparel industry operates, and it is becoming huge among sustainable brands. A new report defines and values the circular fashion industry’s potential in a bid to encourage more investment and build scale in a growing area of sustainability. Now the potential market size has been estimated in the Circular Fashion Report, compiled by a group of industry and academics including PwC, sustainable consultancy Anthesis, Rödl & Partner law firm, Startupbootcamp, ESSEC Business School, Wageningen University & Research, and circular fashion blockchain provider Lablaco.
It is understandable that the pressure is immense on the fashion brands to come up with a resolution that resolves the issue of carbon emission and waste and creates a space for young buyers to speak up and hold people and brands accountable for not following ethical practices. This has given added impetus to the argument for circularity. Sustainability experts say the industry has only just started to explore its potential for product reuse and recycle. A vast quantity of product ends in landfills but is easily resellable. Therefore, companies like Yoox Net-a-Porter Group (YNAP) has introduced its new sustainability strategy called Infinity. According to its slogan “Lasting Luxury Fashion. Lasting Positive Impact,” the online fashion retailer aims to change how fashion is made, sold, and used. The focus will be on quality craftsmanship, durable designs, and the ability to be remade again and again. The ten-year strategy is based on the Sustainable Development Goals (SDGs) of the United Nations.
For any company to succeed in the apparel business, it is essential to realize the intersection it is standing on and carefully plan its activities to be performed. Let us look at these tactful duties that help them gain the buyers’ confidence and ensure they are walking on a similar path.
Here are some basic features that brands should concentrate on while embarking on the path of sustainability:
Emphasize on Circular Culture
For any trend to be become popular, brands need to create a mood for it among consumers. The more they like a pattern, the longer it is going to stay in the market. The same is with a circular fashion. The apparel labels need to engrave it in their buyers’ minds that the change starts from them. They should be encouraged to re-wear anything they have donned once, and for this, the fashion houses can also rely on the Hollywood actors and superstars to convey this message. For example, Robert Downey Jr, and his wife, recently took to their Instagram post and shared and educated people about the significance of circular fashion and technology and what wonders it can do when clubbed together.