How many brands showcased at a recent Projects look similar to the next brand? Vintage T-shirt brands or ‘another denim label’ are constantly popping up. at Shea PR and Managment we often hear from vendor’s mouths “I want my brand to be like Diesel.” This is the wrong attitude to take. Don’t copy the predecessor; rather know and cater to your own buyer personas needs,
For example, know what fashion trends your audience will be interested in. Position your brand to be sufficient for those customers that you are trying to reach. If your target audience is 16-28, find out what they do when they are not shopping for clothing items. Are they on myspace.com The most popular ‘group’ on myspace.com for fashion is Abercrombie, with over 115, 667 members. The point is and what you need to make very clear is, how can your clothing line become a part of their daily life?
tip of the day : think outside the box
Peace for now
Alicia
info@sheapr.co.uk
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