LOS ANGELES, CA
AUG 28 2009
FOR IMMEDIATE RELEASE
NEW PREMIUM DENIM LABEL “ALINA JEANS” LAUNCHES AT PROJECT
LAS VEGAS SEPT 1,2,3 2009
Line is inspired by VENICE BEACH, aimed at sexy, independent women
After a year of development the new premium denim women’s line ALINA JEANS will launch at PROJECT LAS VEGAS Sept 1,2,3 2009 with their ‘DIRTY SUMMER 2010’ collection.
The collection is inspired by VENICE BEACH, home to Creative Director ALINA STEFANESCU.
“This is a collection you could be shipwrecked in and still look sexy,” says STEFANESCU. “Lots of distressing, gorgeous bleaches and a ‘dirty’ feel.”
As with all ALINA JEANS product the denims are premium from Italy, and each pair is handmade in downtown Los Angeles with top manufacturers and industry leading laundries.
The ALINA JEANS brand is edgy but still very chic, and has already drawn attention from celebrities such as ANNALYNE McCORD (Beverly Hills 90210) and Swedish singer/songwriter/model Anine Bing.
“Our aim is to be sexy, but innocent,” says STEFANESCU. “Summer is about fun in the daytime, and into the evening. Our line delivers that. I’m so proud of this collection.”
Following its premiere at PROJECT SEPT 1,2,3 2009 the line will be available online in Europe and the US, and very select retail.
ABOUT ALINA JEANS
ALINA JEANS is a premium fashion house focused mainly on denim based in Los Angeles California. Founded in 2008 by Creative Director ALINA STEFANESCU and director MARK TIERNEY, the company produces sexy chic denim and other styles for the global market.
ALINA JEANS is proud to support GUTS, a program aimed empowering at-risk girls in the Southern California region.
For more information contact:
Publicist ALINA JEANS
P: 814 880 7812