The fashion industry is nowadays more developed than ever, and while trends are coming and going, so are brands. Considering the market has in fact reached an oversaturated level, as a new brand, drawing interest and building a clientele range will take time and effort, but will also demand a strategic approach from your part. The design appeal and quality of the elements you are producing might matter most, but without proper advertising, the name of your brand will not real success. There are multiple options that need to be considered here, but because you probably want to invest your time, money and energy into actions that are actually promising, so getting a few insights on the subject might be helpful. Here are the marketing techniques you should be looking into at the moment:
The new generation of fashion lovers makes their purchases based on what their favourite influencers are wearing. Consumerism in general has been completely revolutionized through social media, and this is something you can use in your favour. Find a fashion influencer that seems to be appropriate for the style and philosophy of your brand, and start a collaboration. Once the outfits, accessories or shoes your brand produces are worn by the right people and are advertised on powerful social media channels, such as Instagram, you will notice an increase in the number of fashion lovers resorting to your brand. A single photo shared online by someone with a lot of followers , who is wearing something you designed, can boost your visibility significantly.
Whether it’s at a popular mall, at a commercial centre, or in an area around town with high traffic, marketing materials that rely on visuals work great in terms of gaining exposure. Seeing your designs on Display Boards UK, billboards or even posters might determine passer-by’s to take an interest in what you have to offer and look you up. Traditional marketing remains powerful in today’s digital climate, and this sort of elements function great for businesses revolving around fashion in particular. Considering that you need to get people to see what you are offering to determine them to discover more about your concept, placing these types of elements in strategic locations can be highly effective. The investment won’t have to be that large, and the results obtained are likely to exceed your expectations. Carry out a photo-shoot, chose the most representative image, and showcase it in the right place with the help of displays, posters or billboards. Just a photo and the name of your brand will be sufficient in this department.
You will need to dedicate enough of your attention to the online environment, and social media channels stand at the top of the list when it comes to appropriate marketing platforms. Builds accounts on all major channels, from Facebook to Instagram, and link them to your website, in order to make things as convenient for buyers as possible. Share high quality content that can actually trigger interest, post regularly and ensure an optimal engagement with users. A powerful online presence is critical for business success.
As long as you have already built a social media channel and have decided to work with an influencer, you should consider another modern advertising technique and that is organising a giveaway. Brands from different markets are using this popular method, and its effects are actually more impressive than you would think. You can ask your audience to either subscribe to your newsletter or like your Instagram page in order to join the contest – prizes will always be attractive to consumers.
Although you might not want to put together an entire fashion show for each collection you release, especially at first, when your budget is limited, for your first appearance in the fashion industry, this type of event is recommended. A fashion show carried out by the book can help you attract customers, raise awareness and perhaps get into the spotlight of local fashion magazines. Start planning a fashion show using the right approaches, and the name of your brand might start to resonate with people from the industry.
Entering the fashion market can in fact be exciting, especially if you have been targeting the industry for a long time and are passionate about everything that has to do with fashion. However, considering the current oversaturation of the industry, and how many brands already exist, gaining the level of exposure desired won’t be that easy, as great as our designs might be. This is why you need to use to your advantage a marketing approach that incorporates appropriate strategies, and the ideas highlighted here have proven to bring most results.