New Dye Technology Unleashes Merino Wool’s Fashion Potential

Technology is about pushing forward. Be it computer technology, food technology, or textile technology, the purpose is to accomplish something that was once impossible. Such is the case with the recent introduction of a new wool dyeing technology that allows–for the first time–wool to be dyed with multiple colors and designs. New Zealand’s AgResearch developed the technology, and fellow New Zealander BGI Developments will commercialize the process.

The new technology could significantly expand New Zealand’s Merino wool market by attracting fashion houses that previously avoided the material because of its design limitations.

Until now, graphics and pictures had to be printed on top of dyed merino fabric. The result was a garment that was sticky and felt like plastic.

The new technology dyes the fibers themselves, so there is no difference in the feel or “hand” of the garment. And, unlike the “top graphics” on today’s wool garments, the designs will last as long as the material its printed on.

More on this new textile dye-technology here.