Now more than ever before trend forecasting has become pivotal to the success of businesses in the fast-paced fashion and design arena.
We talk to Dawn C L Pedersen – Creative Director/Editor-in-Chief of TRENDZINE.net about the role of a trend forecaster and the service her unique company provides…
What does the role of a trend forecaster entail?
“Fashion forecasting is an integral part of today’s design process. In the past consumers were more predictable, but now they are far more complex and diverse, so the role of the trend forecaster is crucial. Forecasting has grown into an essential tool for every business that needs to keep ahead of the curve, and trend forecasters provide the fashion industry with the intelligence to inform their future decisions.”
What advice would you give to someone that is interested in following a similar career path?
“I think I would advise anyone to get some experience in the fashion industry first, at any level but ideally something connected with design, buying or manufacturing. It will give more meaning and substance to a role in forecasting and make you see things from a client’s perspective. If you’re not sure if a career in forecasting is for you then do a short internship with a trend service. It’s a very demanding environment, and you will be able to see quite quickly if it is a good fit.”
See Fashion Capital for full interview.
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