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This post originally appeared on, but I thought it might be useful to site owners and perhaps even potential advertisers. Enjoy!

Style bloggers create content that taps into a demographic that fashion advertisers clamor to reach: women aged 13-35. If you’re open to running ads on your site, ad networks are a great way to get into the monetization game.

Before you begin:

1. Know your numbers

If you understand how many people visit your site and who they are, you can make a strong pitch to ad networks. Install Google Analytics, get set up in Google Ad Planner, and register with Alexa. Most bloggers say it’s not worth compromising the design of your site with ads until you have at least 500 pageviews per day, as you’ll only be earning pennies a month.

2. Own it

Buy your own domain name. Networks prefer that your home page is not a subdomain (“”), though there are exceptions. I use Go Daddy to check availability, buy, and manage domains.

3. Carve out a niche

For ads, that is. Be prepared to place common ad sizes like leaderboard (728x90), medium rectangle (300x250), and wide skyscraper (160x600) “above the fold,” where your reader won’t have to scroll down to see the ads. Many networks require that you place ads in this prime location, which commands the highest rates.

4. Get serious about content (and copyright)

Ad networks love focused, original content and engaged audiences. Update frequently, encourage commenting, and be sure to cite your sources. Some networks will boot you for “adult content,” so think twice before posting those nude Italian Vogue editorials.

Get Started:

Google AdSense, AdBrite, ValueClick and Yahoo Publisher Network (still in beta) don’t require huge pageviews to join, but might not offer the most attractive or relevant ads.

Cliquesound: I co-founded this new network, which targets fashion and beauty blogs with enhanced-content ads. Cliquesound curates and supports emerging indie music. Ads run within a music module that offers readers a free song download a day, without ever leaving your site. We require 500 pageviews per day. To sign up, email

Blogads: This network groups blogs into “hives” by subject and their fashion hive is not overcrowded, so there could be great opportunities. They look for at least 1,000 pageviews a day.

Indieclick: The Urban Outfitters of ad networks, Indieclick aggregates hip culture sites. They look for pageviews of 1,000 per day at a minimum.

Glam Network: This network’s requirements reflect their reputation as the leader in women’s lifestyle site aggregation. They look for at least 100,000 pageviews a month (over 3,000 a day), a strong brand/voice, and excellent editorial content.

The bottom line:
Ad networks look for loyal, engaged audiences, so it’s never worth compromising your content to drive pageviews. If you take your site’s design, editorial voice, and readership seriously, your site will grow and so will your ad revenue.

About the author: Blogger Ann Colville Somma (, co-founded, an enhanced-content ad network.

Views: 325

Comment by Maryanne on December 30, 2009 at 11:48am
when the demographic with buying power are the baby boomers aged 50+

Businesses will need to align company values with consumer values in order to benefit from baby boomers and their tremendous purchasing power.
Comment by StyleSampleMag on December 30, 2009 at 12:57pm
While Boomers do have a lot of buying power, fashion advertisers (especially those in the online space) are smart to target young women 13-35 because:

1. Women in this age range are usually very interested in, and willing to experiment with, fashion & style. A significant portion of their funds go to purchasing fashion-related merchandise.
2. They're active online and are willing to share their finds and purchases via social networking sites and blogs--which means more word-of-mouth for the advertisers.
3. Fashion advertisers understand that the Boomers won't be around forever and that they need to expand their customer base by reaching out to future purchasers in order to sustain/grow their business.

So while young women aged 13-35 may not have as much buying power in the form of cash per se, their internal motivation and peer influence is far greater, which means there's great potential for long-term ROI.


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