Macy's today announced the launch of mBLOG, an online destination offering the ultimate insider's guide to fashion, beauty, home and lifestyle news and trends at macys.com/mblog. Obviously, the blog could never be as good as the fashion blog here on the Fashion Industry Network (sort of kidding, maybe.. not really).
In addition to updates from Macy's experts, the site integrates exciting content into the fashion, beauty and weekend categories, through partnerships with established experts from Fashionista.com and FoodRepublic.com. These partners will provide how-to videos, trend-spotting, user and expert reviews, original blog posts and more. Officially launching today, mBLOG visitors will enjoy a variety of topics daily, including fashion and beauty tips, product launches, expert advice, insider access to the hottest in-store events, major sales and much more.
Learn more about the mBLOG from the press release on the Fashion Newspaper.
If you enjoy fashion blogs, you should also visit the fashion blog directory on Apparel Search.
My guess is that Macy's will do a rather good job with their blog. However, it would by a challenge for their mBlog to be better then myBlog.