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Manish Arora's love affair with CRYSTALLIZED Swarovski


As a part of CRYSTALLIZED – Swarovski Elements ongoing commitment to foster
Indian fashion, the brand celebrates its longstanding partnership with the
maverick designer Manish Arora with an unveiling of a retrospective: “MANISH
ARORA’S LOVE AFFAIR WITH CRYSTALLIZED – Swarovski Elements” at DLF Emporio in
New Delhi. The exposition will showcase iconic haute couture pieces from the
Manish Arora’s national and international runways since 2003 marking the tenth
milestone of international showing from the designer this year.

The retrospective installation will be on display from February 25, 2010–March
04, 2010 at The Atrium, DLF Emporio, Vasant Kunj, New Delhi. On display are
also the limited edition for Swarovski CRYSTALLIZED motif t-shirts and the
transfer collection from Manish Arora’s international partnership event with
the brand held in London.

Known for his vivid use of colour in designs that combine contemporary
silhouettes with traditional handcrafted techniques, Manish Arora has gained
worldwide recognition since launching his eponymous label in 1997. The
designer, who first showed at London Fashion Week in 2005 and debuted in Paris
to great acclaim in 2007, has worked creatively and been supported by
Swarovski since the launch of his international career, incorporating
CRYSTALLIZED – Swarovski Elements into all his major collections and creative
partnerships to date. All the CRYSTALLIZED garments carry the “Made with
CRYSTALLIZED – warovski Elements” tag.

“Manish has been a torch bearer from the Indian fashion industry in the
international fashion circuit. We are delighted that the CRYSTALLIZED –
Swarovski Elements team in India and Austria has worked closely over the years
with the designer, to give vision to his creative design brilliance for his
collections. Manish’s creations sparkle distinctively, setting the bar high
for Indian fashion abroad. We hope his “Love Affair” with Swarovski Elements
becomes more intense season after season!” says Mr. Sanjay Sharma, country
manager - India for CRYSTALLIZED – Swarovski Elements.

"I have had a long association with CRYSTALLIZED – Swarovski Elements and with
each season we have become creatively more adventurous and ambitious. They
truly understand my vision and have provided me with the best support in
achieving the themes and looks I imagine. Our collaboration over the years has
resulted in some really memorable and spectacular pieces and installations. I
hope we continue to push the envelope and strive to achieve even bigger and
better things in the future" says Manish Arora.

2003-2005: Manish Arora and CRYSTALLIZED – Swarovski Elements courtship begins
with collaborations for his India Fashion Week collections.

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