Making of SHIATZY CHEN Fall/Winter 2012 advertising campaign

The fabulous outcome was the modern yet exotic Shiatzy Chen Fall/Winter advertising campaign which emphasized the element of East meets West as usual, meaning that the exquisite collection inspired by Miao handmade embroidery named “Weaving a Dream” (zhi yun) was interpreted through the lens of a western photographer and a stylist, and the chemistry worked out amazingly well.
Now you know why Shiatzy Chen always wins my heart, long live modern Chinese chic!

Models: Ymre Stiekema/Anthon Wellsjo
Hair stylist: Tomohiro Ohashi

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