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 About 20% of Prada's collections—which range from bags and shoes to clothes for men and women are made in China. The Milan-based company manufactures outside Italy in other cheaper countries such as Vietnam, Turkey and Romania, according to the IPO prospectus.

According to Christina Passariello in her WSJ article (June 24, 2011), "Prada's "Made in China" items aren't priced any differently than products made in Italy. A pair of woven wedge shoes were recently available for $455, the same price as Italian-made sandals."  She also points out in her article, "European luxury fashion labels such as Prada, Gucci and Louis Vuitton have built their reputations on goods crafted at home in France and Italy. Manufacturing skills there in part justify the high prices."


Christina has written a very informative article and I suggest you give it a read at the WSJ website.  The article is called Prada is making fashion in China and can be found at  You can also find more fashion relevant articles from Christina Passariello by searching Christina Passariello on the WSJ website. 



If you are interested in learning more about luxury fashion, you can do so from the term on Apparel Search.  Also, to learn a bit more about China (Hong Kong), you can check out a new site I put together this past week called Hong Kong Fashion.  That new site is not yet fully developed, but it has some helpful info already regarding the HK fashion market.  You can view the new site at

Learn more about Prada SpA.

Learn about other luxury brands at the designer fashion boutique website.

If you have thoughts regarding luxury fashion brands producing product in China, you are welcome to list your thoughts in the comments section below.  Personally, I think that their are pros and cons to the idea.  Maybe later I will expand with more details regarding the pros and cons.  Sorry, I don't have time at the moment...

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Comment by Polimex Sewing Company on June 24, 2011 at 12:23pm

Interesting discussion regarding Prada producing in Asia. I´m afraid though that the legendary Italian company jeopardize its own future by compromising on the quality and desperately trying to cut costs. That is definitely not the way to go and by the last years we have seen this trend coming. I personal always purchased Armani garments through the years but recently I stopped since the quality was extremely low and it felt that the chinos I bought could be bought at HM. Problem was only that I paid around 300 euros for those "Made in China" chinos.


There is a reason why Porsche cars are made in Stuttgart and Patek Philipe watches in Switzerland. What 

Prada is currently doing could be a long and very painful suicide. I however hope that they will reconsider its decision and work on what is the most important on the fashion market: Quality.

Comment by Maryanne on June 25, 2011 at 11:24am

Why am i not surpised by this?

I read the article and i beg to differ with Christina Passariello.

Shoes crafted in Italy & France are so much better made.

There are artisans who still can create.

The companies are succumbing to exactly what happened in NYC..

Offshore production to cut cost, while price points remain high or climb higher.

The fashion industry will ' implode ' slowly due to its own greed.

I only purchase shoes made in European countries, the craftsmanship is so far far superior.

All anyone has to do is look at the stitching on a pair of shoes and look closely at the finish of the sole and heel..the difference is so apparent.

This extends to apparel and every item.

Why are faux leather handbags $100+ ?

Why are leather handbags no longer lined in leather?

Why are dresses made of the cheapest fabric blends possible? ( rayon/modal/poly/spandex)

There are no longer designer touches on off the rack clothing.

I marvel at the older pieces I have..and the quality would probably be considered couture by today's standards.

But I guess when Chanel can convince the buying public that a nylon handbag (which did resemble a black plastic garbage bag) is fashion..then anything goes.


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