About 20% of Prada's collections—which range from bags and shoes to clothes for men and women are made in China. The Milan-based company manufactures outside Italy in other cheaper countries such as Vietnam, Turkey and Romania, according to the IPO prospectus.
According to Christina Passariello in her WSJ article (June 24, 2011), "Prada's "Made in China" items aren't priced any differently than products made in Italy. A pair of woven wedge shoes were recently available for $455, the same price as Italian-made sandals." She also points out in her article, "European luxury fashion labels such as Prada, Gucci and Louis Vuitton have built their reputations on goods crafted at home in France and Italy. Manufacturing skills there in part justify the high prices."
Christina has written a very informative article and I suggest you give it a read at the WSJ website. The article is called Prada is making fashion in China and can be found at http://online.wsj.com/article/SB10001424052702304231204576403680967866692.html. You can also find more fashion relevant articles from Christina Passariello by searching Christina Passariello on the WSJ website.
If you are interested in learning more about luxury fashion, you can do so from the term on Apparel Search. Also, to learn a bit more about China (Hong Kong), you can check out a new site I put together this past week called Hong Kong Fashion. That new site is not yet fully developed, but it has some helpful info already regarding the HK fashion market. You can view the new site at HongKongFashion.org
Learn more about Prada SpA.
Learn about other luxury brands at the designer fashion boutique website.
If you have thoughts regarding luxury fashion brands producing product in China, you are welcome to list your thoughts in the comments section below. Personally, I think that their are pros and cons to the idea. Maybe later I will expand with more details regarding the pros and cons. Sorry, I don't have time at the moment...