Fashion Blogs

London Fashion Week is an event highly expected in the fashion industry, because it is young designers’ chance to present their creations. If you plan to take part, to the next London Fashion Week, then this article will inform you what things you should look out for. For example, the fashion show from 2018 was remarkable and unique because the Queen made a rare appearance.

 It is the moment of the year, when the world’s most famous models, designers, editors, and bloggers come to London. This event takes place twice a year, but fashion houses prepare it with months in advance. It is a week filled with fashion culture, and famous people wearing their own adaptations of the outfits designers will present on the runaway. The persons who are not part of the fashion industry, find hard to believe that this event is more than a few catwalk shows.

What London Fashion Week is?

The London Fashion Week is an event organised by the British Fashion Council and it is organised twice a year, in February and in September. The show from February presents the collections designed for the autumn and winter collections, and the event from September will present the trends for the next spring and summer. All Fashion Week events have a single main purpose, to offer designers the possibility to show their latest collections and to share with the public the date when they will be available, in stores and online. It is a great opportunity for magazine editors and buyers to know what the next trends will be, in terms of fashion. During the catwalks, designers present the key pieces that will influence the clothes, shoes and accessories, people will see in shops during the following seasons.

However, during the last years, some brands like Burberry have decided to transform their shows into runway-to-retail events. This means that the persons who want to purchase a certain item from the collection can do it immediately, after they see it on the runaway. This type of events has the role to create buzz around the brand.

When London Fashion Week is taking place?

As stated before, Fashion Week events are organised worldwide, and the one from London is the first one in a series of four. It will be preceded by events in New York, Milan and Paris. The events start at the beginning of February, but the catwalk shows are organised during the 7 February - 15 February in 2019. During Fall, the shows will start around 13 September and they last for 7 days.

What should you expect to see during London Fashion Week?

As its name states, the majority of fashion events are organised across the capital, located in settings that reflect the opulence of the occasion. But some smaller events will be organised outside London, the locations vary from one season to another. In order to know exactly where certain designers will present, it is advisable to check the list offered by the British Fashion Council. The event is more pomp than practicality; therefore, no one is surprised to see that the majority of glasses and glassware are made from British crystal glass.

Can everyone get tickets to the event?

The London Fashion Week is a closed event, and this means that only the persons who get an invitation can take part in the show. But, after the main event takes place, it is organised the London Fashion Week Festival, that offers fashion passionate fans the opportunity to take part to catwalk shows and get in touch with industry experts. More and more, great names from the industry have started to plan events for the Fashion Week Festival, because they want to make sure that their creations reach as many people as possible.

Whom should you expect to see during the event?

Alongside the designers who announce their presence in advance, you can expect to see during the event multiple editors and trendsetters. They usually occupy the front seats during these events, because their job is to know what the trends for the next season are. Among the guests, you will see during the catwalk shows, you will notice multiple models, musicians, actors, and even regal personalities, like her majesty the Queen. You can be sure that the invitations do not get to random persons; the designers send them to the persons who are known for promoting their brand, and who are famous in the industry.  

Who are some of the designers that take part annually to the event?

The London Fashion Week is the event that offers both experienced and young designers the chance to prove their skills. You should not be surprised to see an amalgamation of heritage and fresh brands. In 2018, Riccardo Tisci was the designer who stole the show with his Burberry creations; he was announced as the new creative director of the fashion house. In addition, Victoria Beckham is one of the British designers who does not miss this event, her brand presenting items that share a strong sense of luxury and perfect cut. Richard Quinn is another name people expect to see during London Fashion Week.

Other established brands expected to present fashion shows during this event are Christopher Kane, Erdem and Roksanda.

What else should you expect to see during the London Fashion Week?

The majority of people come to London for the catwalks, but many others prefer to take part to the after party events. Lavishing parties are organised, champagne bottles pop, and fine dishes are placed in crystal bowls. During these events, you can expect to see every city presenting its culture. While in London both designers and guests have the opportunity to have a glimpse of the British culture, known for its high class and aristocracy.

The London Fashion Week is an event that celebrates the brilliant creations of designers, who are artists in the fashion industry. They influence the way buyers shop and the way people worldwide choose to present themselves via the outfits they wear.