Iconic American brand, Keds, announced an exclusive licensing agreement with LF USA, a subsidiary of Hong Kong-headquartered multinational Li & Fung Limited, to develop a line of Keds branded apparel for women and men to be sold in retail stores across the U.S, Apparel retails Stores USA. and its territories beginning next year.
In 1916, Keds created an American Classic Original: a shoe with a soft rubber sole so comfortable and quiet you could "sneak" up on your boyfriend or girlfriend. This original sneaker, called "the Champion," has remained a style icon for almost 100 years. Relevant now as it has been for generations prior, Keds has a contemporary new position -- timeless American style and the art of what's possible. Today, a new generation is discovering and enjoying the Keds brand, which is inspiring a collective spirit of new American style, youthful optimism, collaboration, contribution and togetherness.
"Keds has been a part of this country's wardrobe for nearly 100 years, representing so much more than a sneaker. Keds represents an American style philosophy of simplicity, accessibility and fashion that lends itself really well to being a full lifestyle Apparel brand," said Kristin Kohler Burrows, Keds brand president. "We are very excited to partner with the Regatta team at LF USA, a group with an amazing reputation and extensive expertise in designing, Apparel sourcing and creating apparel lines for today's consumer. We are thrilled to work with this team to bring the art of what's possible with Keds to the world of sportswear."
Read More about LF USA to create Keds apparel collections @ Fibre2fashion
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