Here is an event that I thought may be of interest to some of you in the New York area. The company that invented blue jeans for working men created the world’s first women’s jeans in 1934 for bold women of the American West WHO: To celebrate the 75th Anniversary of women’s jeans, Levi Strauss & Co. Historian Lynn Downey will host events in Levi’s® Stores in New York (September 26th), Los Angeles (October 3rd), San Francisco (October 17th), and Chicago (October 24th) WHAT: Shoppers can see a collection of historical women’s jeans and memorabilia spanning seven decades and receive special discounts. Lynn Downey will be available to media and consumers to discuss the history and evolution of women’s jeans. WHY: In the fall of 1934, Levi Strauss & Co. introduced “Lady Levi’s®” jeans – the world’s first jeans made exclusively for women (www.womensjeans75.com). Many of today’s most popular styles, including the boyfriend jeans and skinny jeans trace back to the early women’s jeans from decades ago. WHEN: Saturday, September 26, 2009 12 p.m. – 3 p.m. WHERE: Levi’s® SOHO Store 536 Broadway New York, NY 10012 (646) 613-1847 VISUALS: Interviews with Historian Lynn Downey Archival denim including the first pair of women’s jeans & various styles throughout the decades Shots of modern jeans compared to their archival ancestors For more information visit: www.womensjeans75.com Women's Jeans 75 Learn more about LEVI STRAUSS & CO.

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